Moving to LANDCROS

Announcement: Hitachi Construction Machinery Transitions to Landcros

This morning, Hitachi Construction Machinery made waves by announcing its decision to change its operating name to Landcros. This significant shift raises questions about what this means for Hitachi dealers and companies like Garton.Co.

What This Means for Hitachi Dealers

For Hitachi dealers, the rebranding to Landcros could signify a new chapter in the company's journey. While the name may change, our commitment to delivering reliable machinery and exceptional service remains steadfast. The trusted orange color and the quality associated with Hitachi will continue to be a hallmark of our offerings.

The Garton Family Legacy

The Garton Family has deep roots in California, dating back to the 1800s. With a history in the heavy machinery business since the 1930s, we have witnessed numerous branding changes and market fluctuations. Despite these shifts, our focus has always been on supporting our customers and ensuring their success.

Adapting to Changing Times

As we navigate this transition, our primary objective remains clear: to keep our customers running and competing at a high level in their projects. The landscape of our industry is evolving, with advancements in AI, machine automation, and robotics shaping the future. While the Landcros brand may present new opportunities, one might argue that a more strategic timing for this change could have been beneficial, especially given the current market conditions and rising business costs.

Looking Ahead

Only time will tell how this rebranding will impact the market and the perception of the Landcros name. As we move forward, we remain committed to our customers, ensuring that they have the support and machinery they need to thrive in an ever-changing environment.

Stay tuned for more updates as we continue to adapt and grow alongside our clients and the industry.

Ben & Julianne Garton with Masafumi Senzaki, President of Hitachi Construction Machinery, standing in front of the Landcros One at Bauma